The Icon is officially securing his legendary history for the future. On March 9, 2026, Sting filed to trademark two significant names from his early career: “Flash Borden” and “Blade Runner Sting.” These filings represent a major move to protect the intellectual property associated with his pre-crow persona and his partnership with the Ultimate Warrior.
The full descriptions for the trademarks include a wide range of merchandise options such as shirts, sweatshirts, hooded sweatshirts, hats, bandanas, and socks. This suggests that a new line of retro-themed apparel may be in the works for the Hall of Famer. Fans have long clamored for more merchandise celebrating his “surfer” era and his time in the Blade Runners tag team.
In addition to apparel, the trademarks cover a variety of entertainment services. This includes providing wrestling news and information via a global computer network, televised appearances, personal appearances, and live wrestling performances. It also covers online interviews featuring the professional wrestler for entertainment purposes, ensuring the “Sting” brand remains protected across all digital platforms.
Sting has remained a prominent figure in the industry following his retirement from active competition. These new filings indicate that he is looking to maintain control over his legacy as he continues to make sporadic appearances and engage with the global audience. The “Flash Borden” name specifically refers to his very first gimmick in the Continental Wrestling Association.
As the industry celebrates the road to WrestleMania 42 and AEW Revolution, Sting’s move to secure these trademarks highlights the ongoing value of wrestling history. Whether he is appearing at fan conventions or contributing to documentaries, “The Icon” remains one of the most respected names in the business. Fans should stay tuned for official announcements regarding new merchandise collections featuring these classic monikers.
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