Nick Khan Tells WWE Staff That Online Critics Are a “Vocal Minority”

WWE President Nick Khan has gone on record internally dismissing criticism of the company’s product as coming from a small and unrepresentative segment of the fanbase — and he backed the argument with more than a decade of social media examples designed to show that online negativity has historically proven to be a poor indicator of WWE’s actual performance. Audio of the Monday April 27 WWE town hall at WWE HQ was published by POST Wrestling, revealing a remarkably candid exchange prompted by an employee who asked how the company is addressing “concerns about over-commercialisation and creative direction.”

“To me, if you make business decisions based on online sentiment, just know that you’re going to be making said decisions on a minority percentage of voices, a vocal minority,” Khan said. He then proceeded to read out specific examples of fan criticism spanning the past 11 years — including negative reactions to Roman Reigns in 2020, Reigns’ 2015 Royal Rumble win, Bad Bunny’s involvement with WWE, The Rock’s 2024 return, and John Cena’s 2025 retirement tour. He also cited a fan comment that had urged WWE not to re-sign CM Punk in 2023 — using it as a particularly pointed counterexample given what followed.

Nick Khan Says CM Punk and Roman Reigns “Stole the Show” at WrestleMania 42 Despite Online Negativity Toward Night One

Khan directly addressed TKO President Mark Shapiro’s earlier comment during the same meeting that online sentiment had shown Night Two of WrestleMania 42 was more favourably received than Night One — using it as a springboard to defend both nights and the company’s broader creative direction. “I said CM Punk, Roman Reigns — as anyone who watched it knows — stole the show. Pretty good re-signing CM Punk, who’s been a model citizen here,” Khan said. He closed by framing internal dialogue as the most important measure of what is and is not working. “The most important thing is to have open dialogue. Myself, Paul, the creative team — what’s working, what’s not working, who to push, who not to push.”

It is worth noting this is not the first time Khan has used the “vocal minority” framing in a public setting — he made the same characterization at the SBJ CAA World Congress of Sports in Los Angeles when dismissing criticism of WWE‘s partnership with Saudi Arabia. The town hall also featured the announcement that Triple H had signed a new multi-year deal to remain WWE‘s Chief Content Officer — a signing that reflects the organizational confidence Khan was projecting throughout the meeting despite the external noise surrounding the company’s post-WrestleMania 42 landscape.