Jade Cargill has a vision for WWE that goes well beyond what happens inside the ring — and during her appearance on The Joe Budden Podcast, she revealed a concept she pitched to the company called the “Baddie Section” that would have used influencers and high-profile personalities in premium ringside seats to organically attract new audiences to professional wrestling.
“I was trying to do this whole Baddie Section. What I was gonna do was have beautiful women — influencers, just badass women — come to the shows. They show people, ‘Hey, this is super dope,'” Cargill explained. The pitch was built on a straightforward marketing logic — attractive, influential people in prominent seats create aspirational imagery that draws in viewers who would not otherwise engage with wrestling. “It gets more people to the product. Attractive women attract women. That attracts men. Those seats next to them are gonna go up in value.”
Jade Cargill’s Baddie Section Would Have Included Brand Sponsorships and Celebrity Involvement
Cargill had already thought through the commercial layer of the concept, envisioning brand partnerships that would turn the section into a legitimate revenue stream. “You have sponsors for that — the women can have Maybelline, the men can have sponsored deals.” She also framed the idea as a vehicle for introducing newer WWE talent to a wider audience. “My job is to get people who don’t watch wrestling into wrestling. They’re like, ‘Damn, who is that? Let me watch wrestling. Oh, we got Jaida Parker? We got this person?'” The concept was ultimately not approved, but Cargill made clear she hasn’t abandoned it. “I hope it happens in the future because I want to bring more eyes to the product.” The pitch is a revealing look at how Cargill thinks about WWE — not just as a performer looking to have great matches, but as someone genuinely invested in growing the business and expanding its cultural footprint beyond its existing audience.
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