WWE is constantly working to secure intellectual property for its growing roster of superstars. The company has filed for multiple new trademarks this week. On February 27, WWE officially submitted applications to the United States Patent and Trademark Office.
The filings include several interesting names that caught the attention of wrestling observers. The company filed to trademark “Lasskicker,” “Sean Legacy,” “The Vanity Project,” “Eli Knight,” “Jackson Drake,” “Ricky Smokes,” and “Brad Baylor.” These monikers likely represent new character names for recent developmental signees.
The full description provided in the trademark filings covers a wide array of entertainment services. The applications specify that the names will be used for wrestling exhibitions and performances by a professional wrestler and entertainer. These performances are rendered live and through broadcast media including television and radio.
The legal protection extends to various digital platforms and promotional materials. The trademarks also cover providing wrestling news and information via a global computer network. Furthermore, the filings protect providing information in the fields of sports and entertainment via an online community portal.
The company clearly wants to ensure full ownership over every aspect of these new identities. The trademark descriptions also include providing a website in the field of sports entertainment information. They specifically mention fan club services, namely, organizing sporting events in the field of wrestling for fan club members.
The extensive legal jargon also covers organizing social entertainment events for entertainment purposes. Finally, the trademark secures the rights to providing online newsletters and online journals, namely blogs, in the field of sports entertainment. This comprehensive approach is standard practice for the sports entertainment giant.
One of the most notable names on the list is “Lasskicker,” which was previously used as a popular nickname for Becky Lynch. The timing of this specific filing suggests that the company is looking to capitalize on her rich history. The other names on the list are expected to debut on the NXT brand in the near future.
The developmental system continues to produce top-tier talent for the main roster. The NXT brand relies on fresh characters to keep the weekly programming engaging for the WWE fans. Securing these trademarks is the very first step in building the next generation of superstars.
While the company focuses on building new stars in developmental, established veterans are preparing for a brutal night of action. Becky Lynch will step into the ring tonight to defend her Women’s Intercontinental Championship against AJ Lee at the Elimination Chamber premium live event in Chicago. The intense rivalry between the two women will finally culminate under the bright lights of the United Center as the road to WrestleMania 42 heats up.
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