Seth Rollins has weighed in on the rise of celebrity involvement in WWE, defending the appearances of stars like Bad Bunny and IShowSpeed. Speaking on Unsportsmanlike, Rollins called Bad Bunny “this generation’s Michael Jackson” and stressed how significant it is that an artist of that global scale is willing to wrestle. He also pointed to Bad Bunny and IShowSpeed both putting in legitimate training time rather than treating their matches as one-off photo opportunities.
Seth Rollins Defends Bad Bunny And IShowSpeed In WWE
Rollins drew a comparison to his own broadcasting work, saying he’s the “Bad Bunny of sports broadcasting” because he grew up watching Stuart Scott, Rich Eisen, and Dan Patrick. The point was that just as some sports veterans question what he’s doing behind a desk, some wrestling fans question why celebrities are stepping into the ring — but in both cases, it’s coming from a place of genuine fandom and respect for the craft. He praised Bad Bunny for traveling to training facilities, working with WWE producers, and refusing to coast on his star power. Rollins shared a similar story about flying with IShowSpeed before WrestleMania, noting Speed was preparing seriously for his match.
Pat McAfee Comparison And The Need For Balance
Rollins added that there has to be balance with celebrity involvement. He cited the pushback against Pat McAfee being inserted into the WrestleMania main event storyline with Cody Rhodes and Randy Orton — a program that already had 20 years of history — as an example of going too far. By contrast, Rollins praised McAfee’s commentary work and his NXT match with Gunther as the right kind of crossover. In small doses, he believes celebrity appearances expand WWE’s reach without disrupting core storytelling. More analysis is available at Alleitewrestling.com.
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